deep ad thoughts blog

What is social marketing?

What is social marketing?

Here’s the question for the week – “What is social marketing?”.

Social marketing uses the same marketing principles used to sell products to consumers as a way to change ideas, behaviors and attitudes and benefit society. An example of social marketing in action is the work done by thetruth.com to end smoking. Social marketing was created in the 1970s by Philip Kotler and Gerald Zaltman. Now social marketing is being used to get consumers to behave in a green way and help end global warming. There is an interesting story about this on NPR today. Go here to read the article and listen to the story.

Contact us at 888.412.7469 or visit www.thecyphersagency.com for help with your marketing.

share this post:

Share on facebook
Share on twitter
Share on linkedin

related posts

Best Campaigns of 2021

After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less

see more posts

Subscribe for our latest news, marketing tips and advice