What is social marketing?

What is social marketing?

Christina Drews-Leonard

Christina Drews-Leonard

As an art director and search engine strategist at The Cyphers Agency for over 15 years, Christina seeks to amplify your brand and focuses on enhancing your brand's message on the internet and in other media.

Here’s the question for the week – “What is social marketing?”.

Social marketing uses the same marketing principles used to sell products to consumers as a way to change ideas, behaviors and attitudes and benefit society. An example of social marketing in action is the work done by thetruth.com to end smoking. Social marketing was created in the 1970s by Philip Kotler and Gerald Zaltman. Now social marketing is being used to get consumers to behave in a green way and help end global warming. There is an interesting story about this on NPR today. Go here to read the article and listen to the story.

Contact us at 888.412.7469 or visit www.thecyphersagency.com for help with your marketing.

share this post:

Share on facebook
Share on twitter
Share on linkedin

related posts

see more posts