Triplepet Pet Toothbrush Case Study

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush

CHALLENGE

Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.

STRATEGY

  • Developed name, logo and full brand for this new, 3-headed toothbrush.
  • Created ad concepts to dramatize the unique product benefits that make TriplePet much quicker and easier to use.
  • Point of sale mock-ups helped buyers visualize products during pre-production phase.
  • Leveraged a limited budget with select trade advertising, trade show participation, custom sample product mailings to select buyers, and a PR campaign.

RESULTS

  • Sales team exceeded targets for qualified Buyer presentations.
  • Achieved distribution in both Petco® and PetSmart®, a host of smaller pet store chains and most major ecommerce outlets.
  • Total market penetration reached 10% inside of 5 years.

share this post:

Share on facebook
Share on twitter
Share on linkedin

related posts

Phillips Seafood Social Media

Phillips Foods® Case Study

Digital and social media marketing strategies for iconic regional brand CHALLENGE This venerable company is both a collection of casual and quick-serve seafood restaurants as

Huntington Learning Center Website

Huntington Learning Center Case Study

Build comprehensive digital lead generation program for regional franchise co-ops CHALLENGE This group of owners spanning two large metro areas was frustrated with waning response

see more posts