LinkedIn has coined itself as the world’s largest professional network on the internet, currently standing at 900 million members. The platform acts as a center for career-driven individuals, providing features such as being able to search for jobs, hosting live events, participating in niche industry groups, and most importantly – messaging.
Performing outreach on LinkedIn via messaging means that users acting on behalf of their personal or business profile reach out to other LinkedIn members through a direct message. If you manage social media for a trade association, performing outreach on LinkedIn can prove to be successful to reach a goal.
Here are three ways LinkedIn messaging outreach can boost your trade association:
- Lead generation
Outreach messaging on LinkedIn is perfect if your trade association is trying to solicit something from a potential member. Whether your goal is to have them sign-up, buy, join, or attend, LinkedIn messaging allows you to attach documents, links, images, and videos that can support your efforts.
Our client, SNAC International, was able to gain 20 exhibitor sign-ups for their SNAXPO 2023 expo from our efforts of performing LinkedIn messaging on their behalf.
- Increase reach & exposure
The great thing about LinkedIn messaging is that there is currently no limit on the number of messages you can send per day. Trade associations can therefore send targeted messages to large numbers of people to promote the association and network within the industry. You even have the option to send LinkedIn InMail, which is a feature you pay for to send messages to users your association isn’t connected to.
- Expand your network
No matter your goal, LinkedIn messaging will connect your trade association with other individuals and organizations in your trade industry, with the potential for creating new LinkedIn connections and followers. The customization available with sending direct messages on LinkedIn provides a personal touch that other users appreciate and resonate with, creating a more comfortable space for interaction.
Interested in performing LinkedIn outreach for your trade association? Feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.