Many of you probably have heard of ADP — you know the brand that most likely handles your company’s payroll. As one of our clients, ADP came to us with a unique challenge: changing the perception of ADP among graduating college cloud engineering students.
ADP’s IT Department frequents college job fairs across the country and finds the perception of ADP to be a giant obstacle in recruiting these young and talented college graduates. They tend to be viewed as a straight-laced, button downed, conservative company – not attractive to these young up-and-coming cloud engineers. We took on the challenge of showcasing what the work life at ADP is really like despite these preconceived perceptions – a fun, hip and interesting place to work.
Our solution: create fun t-shirts to give out at these jobs fairs as swag (because who doesn’t love swag). The t-shirts dramatize all the great things about working at ADP. Check out the designs: