Written by: Team Anna (Anna Forbes and Danielle Ensley)
Everyone knows great brands are based on solid research and sound strategy. When it comes to packaging design however, some people think it’s just that: design. Not us! If you’re doing your job right, packaging design isn’t just about making a pretty box. It’s a strategically crafted execution that’s fueled by research and strategy just like the brand and marketing efforts.
Take CoralActives for example. This skin care line is breaking into the market and competing with established national brands. We didn’t just make a pretty package, we created a strategic powerhouse to kick butt on retail shelves.