Category: Restaurant Marketing

The Rise of OTT Advertising for Restaurants

What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after

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