In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,
As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have
Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January,
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant. Use
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch
While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called
