With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their business banking services. To accomplish this goal, we highlighted several new, unique business partnerships in different verticals. We layered in the message that is central to most of Taylor Bank’s advertising— their love of and commitment to the Eastern Shore.
This campaign was a visual departure from the bank’s previous creative, as we shifted from an illustrated look to photography. While Taylor Bank has been an institution in the area since 1890, we wanted the community to see that they will continue to be instrumental in Eastern Shore growth for years to come.
We focused on three businesses for this campaign in hopes of highlighting several key commercial services offered by Taylor Bank:
Sentinel Robotics Solutions, a growing company, benefited from opening a line of credit.
High ‘N Dry came to Taylor Bank for financial backing to start manufacturing and selling their one-of-a-kind product.
Wags 2 Riches obtained a loan to purchase two mobile pet grooming stations.
This campaign included a media mix of radio, print and digital advertising with geographic targeting in Virginia and Delaware. Taylor Bank hopes to create brand awareness through this campaign, see increased traffic on the business services pages of their website and generate form fills on the campaign landing page. This campaign has created a lot of buzz in the local business community already and we can’t wait to see the results!
