When hiring an agency for your business’ marketing needs, a question you may be considering is whether to focus on a singular method to promote your message, or if you would rather have a variety of channels working together seamlessly to promote from all angles. Integrated marketing agencies, by nature, incorporate every aspect of a company’s marketing needs under one roof. Even more importantly, they connect those facets to form more complete campaigns with increased reach and superior insights.
Integrated marketing agencies have dedicated teams focused on the components most important to your organization. If content creation is where your needs lie, the agency can target their efforts on graphic design, copywriting, and production. If your business requires a stronger promotional push, the agency can leverage different social, digital, and media channels to increase the scope of your designated audience.
By having all of these departments under one roof, they are able to communicate and collaborate throughout the duration of the process, from inception to delivery. Moreover, integrated marketing agencies can analyze the results from various efforts to see which is most successful for your brand, and thus continue to improve ongoing efforts. Interpreting data-driven analysis can assist in identifying which strategies work best, but also inform other areas of your business.
Integrated marketing agencies can often identify a more complete sense of your customer base. Being able to view every customer touchpoint, from how they first learn about your brand to their final decision, demonstrates that every interaction can be interpreted. These insights are invaluable, not only for their informational purposes, but for an actionable framework on gaining and converting other potential clients.
By making the most of cross-channel campaigns and having multiple promotional efforts working together for you, it is simple to drive traffic, raise engagement, upsell, target prospects, or whatever your marketing objective may be. Integration of marketing efforts is undoubtedly one of the most effective ways to improve efficiency. Allowing collaborative insights and consolidated analysis to perform for your organization saves both time and money by eliminating needless redundancies and completely streamlining all marketing efforts.
If you think your business could benefit from the expertise of an integrated marketing agency, learn more about the services provided by The Cyphers Agency here.