What’s the difference between keyword advertising and seo? Is one better than the other?

What’s the difference between keyword advertising and seo? Is one better than the other?

Christina Drews-Leonard

Christina Drews-Leonard

As an art director and search engine strategist at The Cyphers Agency for over 15 years, Christina seeks to amplify your brand and focuses on enhancing your brand's message on the internet and in other media.

Keyword advertising, also known as PPC (or pay per click) advertising, is placing ads in search engine results. You can buy your ad’s position on the search results page for any keyword or keyword phrase. You pay a predetermined amount every time someone clicks on your ad. The ad cost varies depending on the popularity of the keywords you have selected.

An example of unpaid search results on Google for the keyword phrase Maryland ad agency
SEO is short for search engine optimization. This is the practice of making your website search engine-friendly.  SEO is done to improve the volume and quality of traffic to a website from search engines’ organic (or unpaid) search results. Your site can be optimized around the keyword phrases that relate the most to your service or product. An optimized site is easily indexed by the major search engines and will rank higher in the organic or non-paid search engine results in time.  So when someone searches for something you offer on Google, your site might appear at the top of the organic results. This could bring lots of web traffic to your site. However, having an optimized site does not guarantee you a top position in the search results.

As you can see, keyword advertising and SEO are very different things. One is not better than the other. Marketing your website requires using a variety of techniques including keyword advertising and SEO. SEM or search engine marketing encompasses all the methods used to promote your website. SEM includes both search engine optimization (SEO) and search advertising, or paid search. An example of an SEM method is building links to your site from other sites. With the proper use of SEM techniques, your site will rise in the unpaid ranking results as well as the paid and your site traffic will increase.

Are you interested in improving your website’s search engine marketing? Call us at 888.412.7469 for more information on how we can help. Learn more about our search engine marketing services.

share this post:

Share on facebook
Share on twitter
Share on linkedin

related posts

Capstone Logo Redesign

Considering a Logo Redesign

It’s a fresh new year and time to consider updating your brand elements. Your logo is the chief graphic that represents your brand. A logo

Kid Watching Video on YouTube

Advertising to Kids on YouTube

Preteen children are spending a lot of time on YouTube watching videos. The popularity of unboxing videos and gaming videos is amazing. Advertisers are using

see more posts