The Value of a Content Management System

The Value of a Content Management System

Christina Drews-Leonard

Christina Drews-Leonard

As an art director and search engine strategist at The Cyphers Agency for over 15 years, Christina seeks to amplify your brand and focuses on enhancing your brand's message on the internet and in other media.

Using a CMS saves time and money
From Wikipedia: A Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade.

This somewhat techie definition just means that a content management system will make it easy to update your website. Say you want to add a new page to your site, enter the CMS interface and click “Pages” “Add New”, add your content and click “Publish”. Voilà! You have a new page that blends seemlessly with your site. Say you want different people on your staff to make updates to your site, add them as users and they will be able to write blog posts, add pages or more depending on the level of access they are granted. A CMS is easy to use and makes site updates a breeze!

Content management systems use themes to present the look of your site. You can choose from free or paid themes, or your agency’s designers and developers can create a custom theme for your website that will present your brand professionally and not look like a “blog”. You can add additional functionality as needed with a custom theme and plugins. Your agency can also provide training to help you get the most from your CMS.

There are many different content management systems available, such as WordPress, Blogger, Drupal and Joomla. WordPress offers several advantages. It’s open source, which means that any developer can create additional features for it. It’s free to use. It’s used by many websites so it is constantly being improved. It also offers good security for your information.

A CMS is not maintenance-free, however. You’ll want your developer team to keep your CMS software and plugins up-to-date to ensure your site’s functionality and security.

To sum it up, creating your website with a CMS will save you time and money in the development process. It offers an easy way for non-technical people to make ongoing site updates. Nearly all websites can benefit from utilizing a CMS.

Please contact us if you have any questions about how your website can benefit from using a CMS.

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