Been seeing crab claws all over the state of Maryland? Well, we’ve put them there!
We are working with The Chesapeake Bay Trust to help educate Marylanders about the impact of buying Bay Plates. Part of the overall campaign is trying to overcome misconceptions about the Chesapeake Bay Plates. While most residents can recognize the license plates, most don’t know that revenues derived from the $20 plate directly support Bay restoration or education programs.
The integrated campaign includes an interactive website, online advertising, social media outreach, digital billboards, mall kiosks, bus shelters, bus posters, metro dioramas, bus wraps, and ambient media signage. In addition, listen and look for radio, tv, and print news coverage.
In addition to helping educate Marylanders, the Trust is also hosting the Hooray for the Bay Contest. Bay Plate factoid signs, which you can see above, have been placed all over the state of Maryland to help people learn about how the Plates support the Bay. Simply snap a pic of the factoid sign and send it to firstname.lastname@example.org, and you are eligible to win a free Bay Plate or $2,500.