It’s getting harder to find the non-paid results in the search engine results, but SEO is still important for your website.
SEO’s goal is to make your website easy to find. Every business wants to be found by the customers who are looking for them. It is getting harder to find the organic, non-paid results when you do a search on Google, Bing or other search engines but those results are there. As long as the search engines offer non-paid results, search engine optimization is cost-effective.
Let’s take a look at an All Traffic report from Google Analytics from one of our SEO client’s website. Note the Avg. Visit Duration column and the Bounce Rate column to see how non-paid visitors tend to stay longer and bounce less often than Google AdWords pay-per-click traffic:
Here is another example from a different SEO client’s website’s All Traffic report that shows a much lower bounce rate for non-paid visitors. It also shows how organic search is bringing many more visitors than their PPC campaign:
Organic search results may be harder to find than they used to be with Google and the other search engines working hard to get you to click PPC ads first. But the results are still there and to ignore the opportunity to get free traffic to your website is a mistake. Organic search brings better traffic that will convert more often than PPC traffic. Allocate money in your marketing budget to invest in SEO this year.