Creativity: A Powerful Yet Fragile Thing

Being in the ad industry, we pride ourselves on being creative. And while it is something we are always thinking about, we’ve come to realize one thing: creativity is a fragile thing. If you try to rush it, dictate it, limit it, or add too many rules, you end up with an inferior product.

While our industry hinges on short timelines and on-your-feet thinking, it is important to make sure the creative team has a healthy environment to function within so they can create the best work possible; creativity, ingenuity, and originality must all be fostered. Some features are essential, like open space, music, toys, and a team approach, etc. But something else is essential that we might not consider a quality or necessity of creativity: time.

When our creative team finishes an execution, their work is good. But giving them an extra hour – hell, an extra ten minutes – they can always tweak their work to make it GREAT, whether it be a color change, a new font, or an additional element. Fostering a creative environment that doesn’t put creative under the gun can only bring good things for everyone at an agency.

See what creativity looks like.

share this post:

related posts

Prgrammatic Ad Buying

Reconsider How You Buy Digital Media using Programmatic Ad Buying to Make it More Successful

Programmatic ad buying has skyrocketed in the past few years and with good reason. If you haven’t tried it yet, now’s the time! Like so …

How to craft the perfect pitch for your trade association

Crafting a successful media pitch is one of the most important skills a public relations professional can hone because a compelling pitch is the key …

see more posts

Subscribe for our latest news, marketing tips and advice