Appealing to Your Target Audience with Humor

I recently saw a commercial that made me laugh out loud (which is a rare thing). The product advertised was Old Spice Body Wash. The commercial (and a shorter version) appeared during breaks in comedy sitcoms – so I think it was perfectly targeted for the audiences that were likely to be watching. Take a look and see what you think:

We are always seeking the best ways to appeal to our clients’ target audiences. Do you think funny ads are more effective?

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