So far, I’ve blogged mostly about what I’ve learned thus far during my time at The Cyphers Agency. But of course, I’m still new and there’s so much more I want to learn and do. I really am just getting my feet wet, and as I explore the world of advertising and become more confident in my work here, I’ve been thinking more and more about what I want to dive into next.
WOM’s The Bomb
“Push-n-Pull” is the division of our agency that I work in, and we do some really cool stuff. I occasionally joke with friends that I get to play on Facebook for my job. Of course, social media is definitely not the end-all, be-all of what we do. We engage in word of mouth marketing, which is essentially harnessing the marketing potential of conversations that are already going on, whether they are taking place online or offline.
Up until this point, the vast majority of the WOM I’ve been facilitating and encouraging has been online, but there is so much potential for awesome offline WOM, too. While the social web has become a hugely powerful platform for WOM, sometimes face-to-face can’t be beat.
A great example of this is The Cyphers Agency’s campaign for Robert Andrew Salon last year. We combined social media efforts with event marketing, which resulted in measurable buzz in just two weeks. Robert Andrew Salon hosted a “meet and greet” with the Redskins cheerleaders called “The Men’s Zone”. The event itself was memorable and created top-of-mind awareness for the salon, and The Cyphers Agency used photos from the event to continue generating buzz for Robert Andrew online after the event. I’m looking forward to the opportunity to work on a campaign like this where the client’s needs can be most effectively met with a comprehensive on- and offline WOM strategy.
Embracing All Kinds of WOM
Brands and businesses are beginning to really embrace social media, which makes it an exciting time for me to start my career. Hopefully, companies will soon embrace other word-of-mouth marketing techniques in the same way, making this type of communication exciting and indispensable. Can you imagine all the cool, effective stuff we could do?