If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits of joining your locally owned, locally loved community bank.
This was an especially fun project to work on since station domination allows you to effectively execute a media strategy by completely inundating one localized area. As an added bonus, Community Bank Month correlates with the Washington Policy Summit where thousands of community bank representatives descend on Capitol Hill on April 29– May 2 to engage with Members of Congress to influence important issues of public policy.
