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Customize Your Zoom Backgrounds in Your Office Away from Office

Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were …

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5 Top Association Trends in 2020

As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what …

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Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding …

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Target Different Generations with Your Website

Targeting content to different generations makes sense since it brings in new visitors to our websites. Look beyond stereotypes about different generations and focus on …

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Brand Development Showcase: A New Website for Baxter Baker Law

The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law …

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Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have …

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3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues …

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Battle of the Super Brands

For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the top-tier …

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3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to …

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Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to …

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Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those …

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5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract …

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