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Media Listening

The Importance of Media Listening for Trade Associations

Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your …

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meet our new public relations director, jacqueline miller

Hi! My name is Jacqueline Miller and I joined The Cyphers Agency as Public Relations Director. We have incredible clients at The Cyphers Agency who …

NDG Landing Page for Search Engine Marketing

Building Landing Pages for Search Engine Marketing (SEM)

When building a landing page for Search Engine Marketing (SEM) it’s important to understand the purpose of these landing pages. It’s a direct means of …

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Marketing and Design Tips for Hospice Care Organizations 

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and …

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Three Ways to Use Data You Already Have to Improve Your Marketing

I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel …

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Prioritizing Accessibility for Your Website in 2022

Back in 2018, I wrote “Having a website that is accessible to all people just makes sense.” Of course, this still holds true today. By …

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Tips for Video Search Engine Optimization (SEO)

The world of video marketing is constantly evolving and becoming very prominent in the industry. Video search engine optimization is essential in order to give …

Link Building Strategy for Restaurants

Successful Link-Building Strategy for Your Restaurant’s Website

You’ve spent a lot of time creating the perfect website for your restaurant. Your site’s design features enticing photos and easy navigation to your menu …

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Podcast advertising for your bank or financial service

Podcasts have been rising in popularity amongst consumers and marketers steadily over the last few years. Podcast advertising is a uniquely effective way to reach …

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Bank Website Design Trends

Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation is …

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How to Promote Your Restaurant or Hotel to Tourists

As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue stream …

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