Flexible Packaging Association: 75th Anniversary

To support the 75th anniversary narrative, the Cyphers team partnered with FPA to deploy a coordinated suite of marketing and storytelling assets designed to engage members, showcase the association’s legacy, and extend the celebration across digital and in-person touchpoints. This included the launch of a dedicated anniversary microsite (FPA75.com) that served as the central hub for the celebration, alongside a commemorative storybook capturing the people, moments, and milestones that shaped the association’s history. An interactive, decade-by-decade timeline invited audiences to explore FPA’s evolution over 75 years, while a series of professionally produced videos debuted at the Annual Meeting — including By the Numbers, Member Reflections, and Member Recognition — bringing the anniversary story to life through data, voices, and recognition. The campaign was supported by a strategic launch email, decade-specific social promotions, and a targeted email series that highlighted key eras in FPA’s journey, ensuring sustained engagement and visibility throughout the anniversary year.