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Brand Development Process

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …

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Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …

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Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …

A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON is …

T-Commerce and M-Commerce Growing in 2019

Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make it …

How to dress for tv interview

How to Dress for a TV Interview

Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming …

Hey Dani!

Hey Dani! Meet Our New Account Coordinator

Meet our Account Coordinator Danielle (Dani) Merritts! She’ll be working along side our Senior Account Executive Danielle Reigle on account such as Grain Foods Foundation …

Genericide: Are brands being destroyed by their own success?

“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along …

How ‘Bout Them Super Bowl Ads?!

Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as …

Our Favorite Campaigns from 2018

Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year.   Hey guys, it’s Darren here. …

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