Financial institution blog

Why Your Financial Website Needs to be Up to Date with Design Trends

Your financial website needs to be up to date with the latest design trends to help convert visitors to members. During your next update or …

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Favorite Campaigns in a Year Not So Favorite

It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most …

Marketing Your Optometry Practice

Growing Appointments for Medical Practices, Even During the Pandemic

The best way to combat fear of making appointments is by communicating your practice’s COVID-19 safety procedures.

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Insights on Women as a Key Audience for Financial Brands

Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that …

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The Rise of OTT Advertising for Restaurants

What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …

Hospice of the Chesapeake Brand Development

Building a Hospice of the Chesapeake Brand for the Future

Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the …

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Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …

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Is your organization’s website media-friendly?

Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …

Marketing Plans

Adjusting Marketing Plans for the Virtual World

Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …

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How To Make the Most of Networking Online

Whether you are looking to advance your career, take on a new role, or just simply connect with like minded individuals, networking is a very …

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5 Tips for a Successful Virtual Meeting Using Screen Share

Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …


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