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In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade …
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …
Which image formats are best to use for web and email in 2019? Learn about different image types and see examples of JPG, SVG, PNG and GIF formats.
Meet our Graphic Designer Meena Ng! In addition to her amazing design skills, Meena is an incredible videographer and leads our in-house video production team. …
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience …
Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the …
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into …
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
