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Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …

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Hey Meena!

Meet our Graphic Designer Meena Ng! In addition to her amazing design skills, Meena is an incredible videographer and leads our in-house video production team. …

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Eight Rules for Pitching Your Property Pics to Travel Media

We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …

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A Day in the Life of a Job Jacket

Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the …

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Make your food photography stand out

Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into …

Brand Development Process

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …

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Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …

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Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …

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