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A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON is …
Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices like Apple TV make it …
Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming …
Meet our Account Coordinator Danielle (Dani) Merritts! She’ll be working along side our Senior Account Executive Danielle Reigle on account such as Grain Foods Foundation …
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along …
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as …
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for …
Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year. Hey guys, it’s Darren here. …
