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5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract …

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Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is …

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Hey Kayla!

Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people …

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Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care – …

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Getting Your Franchisees to Follow Your Franchise Style Guide

When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging. …

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Your Customers are Hungry for New Menu Items

It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most …

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Photoshop 101 – Starting with the Fundamentals

Our Graphic Designer, Mike Jans, walks us through the fundamentals of Adobe Photoshop! Hi everybody. Michael B. Jans here. I will be doing some photoshop …

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A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of …

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Make My Logo Bigger

It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all clients will ask this at …

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Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …

Local restaurant marketing

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent …

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Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby …

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