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Brand Development Showcase: A New Website for Baxter Baker Law

The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law …

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Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have …

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3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues …

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Battle of the Super Brands

For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the top-tier …

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3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to …

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Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to …

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Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those …

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5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract …

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Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is …

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Hey Kayla!

Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people …

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Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care – …

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Getting Your Franchisees to Follow Your Franchise Style Guide

When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging. …

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