Dave Cyphers, President and founder, was recently interviewed for Baltimore Business Journal‘s In the C-Suite series.
Dave discussed the fundamentals of marketing, the Agency’s growth, and its recent eye-catching work with two regional organizations, the Chesapeake Bay Trust and Annapolis Sailing School.
Dave’s full interview, In the C-Suite: David Cyphers on leading a modern marketing agency, reads:
David Cyphers may be plugged into the technological advances of the business world but he hasn’t forgotten the importance of having a strong marketing foundation.
‘The marketing principles we use to persuade and motivate people haven’t changed,’ Cyphers, 56, said.
The 30-year-old agency works with brands like Capital Bank, Seasons Pizza, Strayer University and more.
He’s also expanding the Cyphers Agency’s video capabilities, getting his staff involved in local causes and has created a homey office in Crofton where each employee gets their own decorating budget.
The Baltimore Business Journal caught up with Cyphers to learn more about what the company has been up to recently including a rebranding featured in the BBJ earlier this year.
Describe a local project The Cyphers Agency been involved with in the past year or so.
We guided the marketing and PR efforts to launch the new Chesapeake Bay license plate for the Chesapeake Bay Trust. After supporting their marketing years ago for the previous ‘Bay Plate,’ it was rewarding to help them achieve a high level of sales of the new plate design unveiled in 2018. This non-profit funds grants and programs across Maryland to ensure a cleaner, greener Chesapeake Bay.
What is your company’s next goal? What steps will you take to get there?
We’re expanding our video capabilities. It’s become an integral part of the Internet experience, and we do have some talent on staff already. As a smaller company, we can’t just go out and hire a team all at once. So, we partner with some great local video companies now as needed, and as we further integrate it into our work across web development, public relations and social media content creation, we’ll be able to justify bringing more talent in-house.
What advice would you give young professionals in your industry?
The advertising business has evolved rapidly with e-commerce, social media and mobile devices. But as much as the media keeps changing, human nature remains the same — the marketing principles we use to persuade and motivate people haven’t changed. Young professionals need to embrace both. They need to have a strong marketing foundation, while also committing time to stay out on the leading edge of technology.
Have you worked on any projects recently that you have a personal connection to?
I was proud to have our company help Annapolis Sailing School update its brand and make a big PR splash with the celebration of their 60th anniversary this year. I worked there as a teenager for the original owner and its popularity had waned in recent years. A new family bought the school a few years back and has put a lot of energy into revamping the infrastructure and offerings. It was great to be part of helping them bring a venerable brand back to life.
Are you involved in any clubs, organizations or nonprofits outside of your job?
As an agency, we use our creative, PR and programming resources to support a number of nonprofits in the area, fitting in pro bono projects as we can that are important to our team members, including United Way of Central Maryland, Rotary International, the Arc and the Community Foundation of Anne Arundel County.
Company: Cyphers Agency Inc.
Favorite Baltimore-area bar or restaurant: Lately have enjoyed meeting folks at the Guinness Brewery, hanging outside for food, drinks, entertainment and maybe some cornhole!