Darren Easton, Cyphers VP & Creative Director, Talks Rebranding

Darren Easton, Cyphers VP & Creative Director, discussed the pros and cons of rebranding with FitSmallBusiness.

Focusing on what businesses should consider before deciding to carry out a rebrand, Darren’s top tip was featured in How to Rebrand Your Business in 5 Steps.

His full commentary reads:

1. Remember That Rebranding Is an Investment

Good rebranding requires a very significant investment: first, in the research and development process; and second, in the implementation of not only a new logo, colors, and tagline, but also all communication and content, which must deliver your new voice. This investment makes rebranding quite a risky endeavor. So, if sales are simply flat and you see rebranding as a quick solution, or if you don’t have the resources to do it right, you should resist the temptation.

Share on facebook
Share on twitter
Share on linkedin

We are here to help!

Call 888.412.7469 or send the form below to get started on your project or ask us a question.

  • This field is for validation purposes and should be left unchanged.

Subscribe for our latest news, marketing tips and advice