ANNAPOLIS, MD (January 26, 2016) – The Cyphers Agency has been chosen to create a brand message that communicates the benefits ABYC certified technicians provide to the boating industry. ABYC, the American Boat & Yacht Council, is a non-profit, member organization that develops safety standards for the design, construction, maintenance and repair of recreational boats. They are the premier global standards organization in the marine industry and leader in technical education and technician certification.
Cyphers previously worked with ABYC to create brand development based on their goals and values. The agency was selected to re-brand the website with a new design, look and feel. The goal of this project is to make certified technicians the industry standard that boaters, marinas and repair shops expect. This will be done by driving consumer demand for certified technicians and motivating the industry to encourage, support and require certification.
Cyphers will continue the relationship with ABYC with web design and advertising creative support.
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
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