CROFTON, Md. — The Cyphers Agency announced it has been named agency of record for The National Waste & Recycling Association (NWRA), headquartered in Arlington, Va. The agency will assist with member recruitment initiatives, public issue awareness efforts, and strategic campaign development and consultation.
Cyphers will be tasked with overall monthly marketing support and assisting with additional event-specific projects. The scope of work includes digital creative, collateral creation, web refinement, and social media strategy, creation, and management.
“We are excited for this new partnership and to use our integrated marketing skills to achieve new goals for the NWRA team,” said Darren Easton, agency vice president and creative director. “We will be creating high-impact, innovative creative that will drive home the missions of the association in a clear, standout, and succinct manner.”
Founded in 1962 as the National Council of Refuse Disposal Trade Associations, the association now represents approximately 70% of the private sector waste and recycling market and over 700 members. Among these members are publicly-traded and privately-owned local, regional, and Fortune 500 national and international companies.
“NWRA is a large association that provides informational and legislative support for the development of our members,” said Darrell Smith, NWRA President and CEO. “Our goal is to advance our members individually through safety, education, and advocacy, and in turn advance the waste industry as a whole. We look forward to partnering with The Cyphers Agency on this important work.”
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Crofton, Md., the agency works to promote regional and national brands in a range of industries including Annapolis Yacht Sales, Seasons Pizza, Strayer University, Grain Foods Foundation and Anne Arundel Dermatology. Visit www.thecyphersagency.com.
About the National Waste & Recycling Association
The National Waste & Recycling Association is a trade association representing private-sector U.S. waste and recycling companies across all fifty states. Their mission is to provide leadership, advocacy, research, education and safety expertise to promote the North American waste and recycling industries, serve as their voice and create a climate where members prosper and provide safe, economically sustainable and environmentally sound services. Learn more at https://wasterecycling.org/.
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