Wedding Planning Brand: Turning Clicks into “I Dos”
The Challenge
Leigh and Co. Events, a boutique wedding planning and day-of coordination brand, had grown steadily through word-of-mouth but needed a more predictable lead pipeline. Their Google Ads campaign wasn’t delivering — conversions sat below 1%, click engagement was low, and the cost per lead was too expensive to scale.
The Strategy
We rebuilt the campaign from the ground up. That meant refreshing keyword sets, restructuring ad groups for clarity, tightening audience targeting, and developing new creative that tapped into what couples care about most: trust, emotion, and a seamless wedding-day experience.
During the first month, we prioritized efficiency—testing new copy, adjusting bids, and improving relevance to set the foundation for scalable growth.
The Results
Within just a few months, the campaign saw a complete performance turnaround:
Conversion Rate: <1% → 7% after the initial optimization phase
CTR: Significantly increased as ad relevance improved
Cost per Conversion: –65%, dropping from $95.73 to $33.49
Post-Scale Conversion Rate: climbed again to nearly 10%
The Impact
In only five months, Leigh and Co.’s Google Ads program transformed into a consistent, high-ROI lead engine. The campaign tripled conversions, drastically reduced acquisition costs, and established a sustainable flow of qualified couples ready to book their services.
