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Case Study: McKenna Russo Attorneys At Law

CREATIVE & PR

The Client

McKenna Russo is a newly established law firm specializing in estate planning, estate & trust administration, business law, real estate law, and general litigation. The firm’s mission is to provide clients with efficient, personalized legal solutions so they can resolve complex matters and return to focusing on their personal and professional lives.
McKenna Russo

the project

McKenna Russo partnered with The Cyphers Agency for name and brand development to position the firm as a trusted, approachable, and results-driven legal partner. The startup needed support with its official launch, including a press strategy and foundational messaging.

Goals & Objectives

  • Develop a Strong Brand Identity: Communicate expertise, efficiency, and understanding.
  • Appeal to Multiple Audience Segments: Serve individuals and businesses with a variety of legal needs, focusing on estate planning and business law.
  • Differentiate from Competitors: Establish McKenna Russo as approachable, effective, and hyper-focused on client outcomes.

Deliverables

  • Brand Identity Development:
    • Name development and full brand positioning strategy.
    • Visual identity (logo, color palette, typography, graphics) and tone of voice guidelines.
  • Messaging Framework:
    • Development of a brand statement, unique selling proposition and audience-driven language.
  • Launch Assets:
    • Stationery package (business cards, letterhead, envelopes).
    • Website design and branded outreach materials across digital and print platforms.
  • Media Relations & PR Launch:
    • Strategic press outreach and media coordination across regional and legal media outlets.
McKenna Russo brand package
McKenna Russo Website
6 annapolis attorneys leave article headline
One size fits one article headline
New Annapolis Law Firm headline

Our Results

Features

Cyphers developed a media relations campaign to bring awareness to McKenna Russo, including targeted media outreach. McKenna Russo has garnered strong media attention since its launch, with coverage highlighting the firm’s founding, its leadership team, and its distinct approach to client service. Below is a summary of the notable earned media placements secured.

In total Cyphers secured placements in publications, contributing to:

  • 30,950,429 total unique viewers per month across all earned placements.
  • $286,291.47 in advertising value equivalency– reflecting the cost it would take to purchase equivalent visibility through paid media

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