Our latest Creative Spotlight highlights a bold new ad series developed for the Glass Packaging Institute (GPI), designed to encourage beer, wine, and spirits brands to source glass bottles right here in North America. The campaign leans into the quality and sustainability that domestic glass manufacturing represents, positioning North American glass as a smart, strategic choice for beverage brands looking to elevate both their product and their supply chain.
These ads speak directly to decision-makers across the beverage industry—reminding them that where their bottle comes from matters. Each piece reinforces the value of sourcing glass closer to home, highlighting benefits such as supply chain reliability, premium perception, and environmental responsibility. The result is a campaign that celebrates the craft of great beverages while spotlighting the role North American glass plays in bringing them to life.