When six experienced attorneys came together to establish McKenna Russo Attorneys at Law in Annapolis, the new firm needed a distinctive brand, clear messaging, and a strategic introduction to the market.
The Cyphers Agency supported the firm’s launch with brand naming and positioning, visual identity development, website and launch materials, and targeted public relations outreach. The goal was to establish a recognizable legal brand, communicate the firm’s client-focused approach, and build awareness among regional and legal audiences.
The campaign generated earned media coverage in publications including the Baltimore Business Journal, The Daily Record, and the Capital Gazette, helping introduce the firm’s leadership and story to the market.
McKenna Russo partnered with The Cyphers Agency for name and brand development to position the firm as a trusted, approachable, and results-driven legal partner. The startup needed support with its official launch, including a press strategy and foundational messaging to:
Cyphers developed a media relations campaign to bring awareness to McKenna Russo, including targeted media outreach.
McKenna Russo has garnered strong media attention since its launch, with coverage highlighting the firm’s founding, its leadership team, and its distinct approach to client service. Below is a summary of the notable earned media placements secured.
In total Cyphers secured placements in publications, contributing to:
across all earned media placements.
Estimated equivalent advertising value
Effective public relations goes beyond issuing press releases. The Cyphers Agency develops communications strategies that help organizations build credibility, reach the right audiences, and strengthen their reputation.
Our public relations services include:
Media Relations: Build relationships with relevant journalists and publications to earn media attention.
Strategic Communications: Develop clear messaging that supports business goals and communicates what makes your organization different.
Thought Leadership: Position executives and subject-matter experts as credible voices in their industries.
Event PR and Campaigns: Build awareness and engagement around launches, events, and special initiatives.
Reputation Management: Help organizations communicate consistently and protect trust with key audiences.
Explore our Maryland public relations services to learn how we can help your organization communicate with impact.