Tag: strategic planning

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited

Old Spice commercial

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!