A Whole New (CPG) World
As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited
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As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited
I don’t have any clever references to stories about buying radio, so we’re going to dive right into it! Radio is probably the only media
Giveaways are the perfect way to get your product into the hands of your consumers. But sometimes, we as marketers tend to get a little
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone