Favorite Campaigns in a Year Not So Favorite It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
The Rise of OTT Advertising for Restaurants What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,
It’s Time to Talk About Over-the-Top Advertising Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.