Tag: outdoor advertising

Chesapeake Bay Trust Case Study

CHALLENGE The Chesapeake Bay license plates or “Bay Plates” are a major funding source for the Chesapeake Bay Trust (CBT). The plates only cost $20,

Advertising 101 – Pt 1, Outdoor

When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a

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