An email campaign can be a great asset in an overarching marketing strategy. However, with all great tools, in order to make them effective, it’s imperative you know your audience. This helps in ensuring you’re clicking send at the right time of day to ensure your email is opened and read, rather than ending up in the trash.
Seth Godin’s popular book Purple Cow Transform Your Business by Being Remarkable is about how businesses must have great products and great ideas to promote
As the year winds down and we’re wrapping up our 2012 projects, we like to take some time to reflect back on the year’s accomplishments.
It’s tough to maintain brand continuity when a brand splits into two or more separate markets. However, there are a few moves a corporation can make to ensure it maintains its brand loyalty with consumers and the brand image.
Does your family tell you that you make the most delicious jalapeño jam they’ve ever tasted? “You should sell this joint, man, people would totally
As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
I’m sure you’ve heard that print is a dying breed. Yes, newspapers aren’t as many pages as they used to be and their subscriber base
Giveaways are the perfect way to get your product into the hands of your consumers. But sometimes, we as marketers tend to get a little
Let’s talk about classical music. Now stay with me on this one: I swear it’ll circle back around. Classical music is about as “high culture”
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our consumers
You’ll probably recognize this commercial from the 2011 Super Bowl. It is Chrysler’s “Born On Fire” ad, you know, the one where Eminem doesn’t smile.
Have you ever had an irritating little computer problem that you just couldn’t figure out for the life of you? (If you work on a
Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.
In a land called Oz, Dorothy found herself miles away from her home after a terrible tornado that turned her world upside down, from black
