Three Ways to Use Data You Already Have to Improve Your Marketing
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel
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I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel
As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue stream
When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of
Defining the purpose of a call to action is simple – you want to capture the attention of your audience while convincing them they should
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling
When hiring an agency for your business’ marketing needs, a question you may be considering is whether to focus on a singular method to promote
You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign,
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to integrate
Showcase Exclusive Content When planning and marketing your podcast, whether you are in the very beginning stages or already established with loyal listeners, a great
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands out
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward