Advertising 101 – Pt 2, Effective TV Buying I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the cheaper
Advertising 101 – Pt 1, Outdoor When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a
No Cruelty in Beauty: Effective Anti-Fur Ads? Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.
The Suits of Account Service: The Agency’s Unsung Hero An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone
Let’s talk about the iPad I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart