Tag: marketing strategy

I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the cheaper

When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a

Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.

An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone

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