The Case for Ambient Advertising
In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements
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In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
I’m sure you’ve heard that print is a dying breed. Yes, newspapers aren’t as many pages as they used to be and their subscriber base
I don’t have any clever references to stories about buying radio, so we’re going to dive right into it! Radio is probably the only media
I once used to work with an independent owner of a company that was of the philosophy that more is better, meaning, buy the cheaper
When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a
Here in the office, we are always coming across interesting or intriguing pieces of ad work. It often spurs a moment or two of discussion.
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone
I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart