Tag: marketing strategy

Ambient advertising giant coffee cup

The Case for Ambient Advertising

In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements

Advertising 101 – Pt 1, Outdoor

When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a

Let’s talk about the iPad

I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart

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