Giveaway Prizes vs. The Barrier to Entry
Giveaways are the perfect way to get your product into the hands of your consumers. But sometimes, we as marketers tend to get a little
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Giveaways are the perfect way to get your product into the hands of your consumers. But sometimes, we as marketers tend to get a little
Alex Charchar over at Retinart has a fantastic article where he gives his own spin on the design thoughts of Bob Gill, co-founder of Pentagram.
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
I carry a black moleskine notebook around with me wherever I go. I’ve got one in my car, one in my purse, and one at