When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging.
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation.
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.