Tag: commercials

Ad strategies examples

Good Brief, Better Execution.

Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My

Thank you, Mom

There is just something about the Olympics, isn’t there? A one of a kind event where we rally around total strangers to support their athletic

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

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