2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big
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In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach
Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My
There is just something about the Olympics, isn’t there? A one of a kind event where we rally around total strangers to support their athletic
In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!
I love ads that air during sporting events. They are often funny, over the top, or creative. So I wasn’t surprised to start laughing out
I say all the time that creating a print ad is so much harder than creating a TV spot. In print, you have 1.2 seconds
We were shocked and dissapointed to read about Brazil’s Conar (their self regulatory entity) launching a huge investigation into the Devassa Bem Loura beer commercial