Building a Hospice of the Chesapeake Brand for the Future
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
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Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.
Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago –