Tag: advertising

Factory tour of Paul Reed Smith

A Peek Behind the PRS Curtain

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand

Ad strategies examples

Good Brief, Better Execution.

Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My

How Did You Come Up With That Ad?

Creativity is ideas. We’ve been talking a lot about how creativity in our agency is much more than the team in charge of actual ad executions.

Adobe Creative Cloud

Creativity (cre·a·tiv·i·ty)

Creativity is one of those buzz words that everyone in the marketing world just loves to throw around. In pitch meetings, in brainstorms, in vision

Flex Your Tech Pecs No One Does IT like ADP Tshirt Design

Swag with Swag

Many of you probably have heard of ADP — you know the brand that most likely handles your company’s payroll. As one of our clients, ADP came

The Rise of a New Ad Generation

As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.

Thank you, Mom

There is just something about the Olympics, isn’t there? A one of a kind event where we rally around total strangers to support their athletic

Old Spice commercial

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

Your Guardian Agency

Have you ever had an irritating little computer problem that you just couldn’t figure out for the life of you? (If you work on a