A byline by Steve Adams, The Cyphers Agency PR Account Executive, was featured as the cover story in the March 2020 issue of Nonprofit Business Advisor, a high-visibility trade publication that publishes the most forward-thinking advice and best practices for nonprofit professionals.

In “Mission, Media: 6 Creative Ways for Nonprofits to Go After—and Get—Press Coverage,” Steve discusses the value of media coverage for nonprofits and the challenge of generating coverage given the current media landscape. He then offers six creative story or pitch ideas for nonprofits to consider.

Here’s the full byline: