When NFID set out to launch an AI-powered tool to help users navigate its extensive library of reports, research, and recommendations, we created a brand that embodies both trust and intelligence. The result — MERL — positions the tool as far more than a search engine. Its friendly, memorable name and modern identity reflect how MERL thinks, synthesizing insights from NFID’s vetted data sources to deliver clear, contextual answers without misinformation or “AI hallucinations.”
By developing this brand, we gave NFID the ability to differentiate and promote their AI-driven search tool so it commands attention — and stays top-of-mind for healthcare professionals and consumers seeking reliable, science-based information!
