“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Nothing Like Free Chicken on a Friday
Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a …
Social Media Is a Win-Win
The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people. …
Think social networks don’t drive sales? Dell reports $3 million in revenue from Twitter
What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they did …
The National Chicken Council Flexes its Word of Mouth Muscle
The marketing environment has changed a lot since we started working with the National Chicken Council in 2001, to promote the consumption of chicken and …
Adapting to Changes in Consumer Spending Habits
Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend …
There’s a Fiesta in my Pants and you’re Invited
Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank, Undercurrent, …
TCA’s Newest Division Ever
The Cyphers Agency is thrilled to announce its brand new word of mouth (WOM) and social media marketing division, Push n Pull. Starting immediately, TCA …
