“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Geofencing Campaigns on Social Media 101
Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance not …
Social Media Content Topics for Educational Institutions
No matter the social platform you’re using, as an educational institution it’s important to establish set social media content topics for your social media accounts. …
Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a …
5 Instagram Story Tips for Educational Institutions
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime. …
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We’ve all been there- a comment pops up on one of your posts and it calls for brainstorming a clever reply. But where to start? …
3 ways restaurants can promote food takeout and delivery on social media
Did you know 63% of consumers agree that it is more convenient to get food delivered than dining out with a family? With the rise …
3 ways for universities to build relationships with students through live streaming
Now, more than ever, universities must adapt to the online world. Students and family members rely on virtual assistance for help and count on live …
7 Tips for Creating a Social Media Editorial Calendar for a Restaurant
While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. …
4 tips for financial institutions using LinkedIn
With around 90 million LinkedIn users labeled as senior-level influential people and 63 million working in decision-making positions, companies should be taking advantage of the …
Instagram Strategies for Educational Institutions
Instagram is a great platform for cultivating an online community for educational institutions. The easy-to-view and interactive platform allows for low-effort engagement from prospects, students …
How to Unify Your Brand’s Franchises Across All Channels
Franchises have a somewhat difficult task when it comes to creating and managing an online presence through use of social media. Does each franchise have …
How to Promote Restaurant Loyalty Programs on Social Media
Previous slide Next slide Loyal customers are the lifeblood of successful restaurants, and those customers should be rewarded. Restaurants that treat their return customers to …