social media

“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”

– Kyle

State of the Internet, by JESS3

Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help …

Notes from the 2009 Blog World Expo – B2B Social Media

Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social Media …

Give Personal This Year Ad Campaign

Turn Heads and Create Buzz With Ambient Media

Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as …

Can I Get You a Drink? Or a Pre-Natal Massage?

A few days ago, Julie (our Word of Mouth Manager) came into work eager to share a story and a picture she had taken over …

You’re Hired–Via Social Media

In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search. …

Social Media and Financial Success Go Hand-in-Hand

In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to the …

Nothing Like Free Chicken on a Friday

Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a …

Social Media Is a Win-Win

The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people. …

Think social networks don’t drive sales? Dell reports $3 million in revenue from Twitter

What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they did …

The National Chicken Council Flexes its Word of Mouth Muscle

The marketing environment has changed a lot since we started working with the National Chicken Council in 2001, to promote the consumption of chicken and …

Adapting to Changes in Consumer Spending Habits

Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend …