social media

“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”

– Kyle

The Best Way to Create Brand Ambassadors

People love to be recognized as experts. This means you should tap the expertise of your customers. Ask them their opinions and reward them for …

The Push-n-Pull Division Grows Again

The Cyphers Agency is glad to announce the addition of Bailey Whittaker to the Push-n-Pull division, helping us strengthen our word of mouth efforts! Bailey, …

State of the Internet, by JESS3

Here is a really interesting video with some statistics about the current state of the internet and how it has evolved. Videos like this help …

Notes from the 2009 Blog World Expo – B2B Social Media

Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social Media …

Give Personal This Year Ad Campaign

Turn Heads and Create Buzz With Ambient Media

Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as …

Can I Get You a Drink? Or a Pre-Natal Massage?

A few days ago, Julie (our Word of Mouth Manager) came into work eager to share a story and a picture she had taken over …

You’re Hired–Via Social Media

In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search. …

Social Media and Financial Success Go Hand-in-Hand

In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to the …

Nothing Like Free Chicken on a Friday

Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a …

Social Media Is a Win-Win

The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people. …

Think social networks don’t drive sales? Dell reports $3 million in revenue from Twitter

What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they did …