“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Navigating Consumer Attention Span
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend
With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media. It …
Pinterest: An SEO Specialist’s New Best Friend
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant …
Have you heard of the Social Media Will?
For small business owners, have you ever thought to yourself, if I died, who would take care of my business’ social media accounts? Most likely …
Advertisers Pay Attention – Women are More Active on Social Networks than Men
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards …
Integrating New Media into a Traditional Campaign
In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject …
Getting Your Target Audience to Act: Easier Said Than Done
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their …
The Great Audience Debate: The Crisis Communication Version
Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim its …