“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Introducing the Perfect Social Network
Everyone has a favorite social media platform. It’s their go-to when they have an extra 2 minutes of their day that’s unoccupied. Whether you’re scrolling …
Choose the Best Social Media Platform for Your Brand
Creating a digital presence for your brand is a critical component of your overall marketing strategy. Although for most brands it’s important to be active …
GIFs and Their Evolution as a Language
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been …
The Do’s and Don’ts of Using Memes on Social Media
A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have a …
What Makes a Social Media Platform Successful?
Social media platforms are constantly being made and evolving into new and different ways to connect. Creating a platform that will “stick” is not an …
The Impact Not Responding on Social Media Has On Your Brand
Responding on social media is a crucial component to social media marketing. Customers often use social media to voice their complaints with a brand. When …
Social Media: Then vs. Now
The average American checks their social media accounts 17 times per day, adding up to 2-3 hours total. While this fact may seem appalling, yet …
Measurement Mistakes for Social Media Campaigns
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are …
Join us for a Social Media Session with the AFP
We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, …
Top 3 Reasons to Implement a Reputation Management Strategy
Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management …
A Day In The Life of an Intern
Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a …