“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Advertisers Pay Attention – Women are More Active on Social Networks than Men
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards …
Integrating New Media into a Traditional Campaign
In 2009, Chevron Global Marketing launched a new campaign for Texaco with Techron gasoline. It was called “Tex Message,” and intended to depict the subject …
Getting Your Target Audience to Act: Easier Said Than Done
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their …
An Inside Look: If You Build It, They Will Come
“So how’s work?” We all hear it all the time. It’s a reliable small-talk thing to say when you run into someone in a parking …
An Inside Look: What I’m Itching To Work On
So far, I’ve blogged mostly about what I’ve learned thus far during my time at The Cyphers Agency. But of course, I’m still new and there’s …
An Inside Look: Honing My Social Media Voice
I can’t believe I’ve been at The Cyphers Agency for over a month now. Sometimes I feel like I have worked here forever, but other …
An Inside Look: How I Got My Foot In The Door
Over the past few weeks I have been working at The Cyphers Agency, I’ve answered a lot of questions from friends and family about what …
