“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Should your restaurant be active on Pinterest?
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal …
YouTube Pre-Roll Ads for Nonprofits
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
4 Tips to Creating Visual Continuity for Your Financial Institution’s Instagram
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your …
How educational institutions can use YouTube to elevate their brand
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the …
Leveraging Influencer Marketing for Financial Institutions
While your initial thought might be that influencer marketing is not a good match for financial institutions, when used properly, it can be a huge …
3 Tips on How your Restaurant Can Utilize TikTok to Boost Engagement
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an …
4 Essential Guidelines for Testing Your Social Media Content
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy …
Unique Ways to Promote Mobile Banking
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands out …
How and When Brands Should Engage on Social Media in Relation to Social Movements?
It’s the question on every brand’s mind: when should brands engage on social media in relation to social movements? This is a complex issue, but …
Creating video content with Instagram Reels for restaurants
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content performs well on the platform. …
Covering Timely News Through Customer Marketing as a Financial Institution
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content …