“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Measurement Mistakes for Social Media Campaigns
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are …
Join us for a Social Media Session with the AFP
We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, …
Top 3 Reasons to Implement a Reputation Management Strategy
Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management …
A Day In The Life of an Intern
Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a …
A Campaign to Promote Early Detection of Skin Cancer
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about …
A Day in the Life of a Social Media Strategist
When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on …
Scoring Big with March Madness Campaigns
For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it …
5 digital marketing conferences to attend in 2015
I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends …
The Cyphers Agency Welcomes a New Addition to the Team!
Greetings! My name is Kellie Elmerraji and I am happy to announce that I am the new social media guru at The Cyphers Agency. In …
Social Media Marketing IS “media.”
In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple. …
Old School Meets New Media – How to Generate B2B Leads Today
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great …
Navigating Consumer Attention Span
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
