“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Financial Advice Trends on TikTok
TikTok might not be the first social media platform you think of when it comes to financial advice but as with most things TikTok, it …
Integrated Email and Social Media Marketing for Elective Medical Practices
Email marketing, including promotional emails and e-newsletters, is an important aspect of a thorough marketing plan. Our favorite part about it – the content created …
Four Ways Banking Institutions Can Utilize Social Media in Today’s Climate
In today’s climate, each industry and its accompanying audience of consumers are feeling the effect of the market fluctuations. When it comes to banking institutions, …
Personal LinkedIn Profile Management Tips
LinkedIn is a great source for companies looking to connect with members of a certain industry. However, what many overlook is the power LinkedIn has …
How to Make the Most of LinkedIn
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an all work no play platform, …
Instagram Image Strategy from a Creative Perspective
We’ve seen a lot of success with certain Instagram feeds, while others lack engagement. These successful accounts first draw the viewer in with a post …
Pros and cons of different media assets on social media
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling …
How to Promote and Host Live Virtual Events for Educational Institutions
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to move …
Developing a Strategy for Using an Influencer Marketing Platform
Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a one-stop …
How to provide value to your audience through Facebook Groups
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put a focus on the user …
What Matters When it Comes to Social Media Reporting for your Trade Association
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities, …
Leveraging PR Hits on Social Media
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it …