“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.
When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.
Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”
– Christina (23 yr team member)
7 Ate 9: The Murderous Numbers
This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,” really …
Let local search bring you business
Recently, Google voted us to be a Favorite Place and sent us a window decal. Visitors with smart phones can scan the graphic in the …
What’s the difference between keyword advertising and seo? Is one better than the other?
Keyword advertising, also known as PPC (or pay per click) advertising, is placing ads in search engine results. You can buy your ad’s position on …