“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.
When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.
Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”
– Christina (23 yr team member)
Google Changed Medical Search Results to Be Less Scary
We’re all guilty of turning to Dr. Internet for medical advice recently. Late night searches for a cure for vomiting or causes of a fever, …
Google Removes Right Side Pay-Per-Click Ads
In case you missed it, Google has removed all pay-per-click ads from the right side of your screen this weekend and has listed them in …
5 Easy Ways to Improve a New Website’s SEO
If you have a new website that isn’t coming up in the search engine results, use these tips to help improve its search engine optimization …
Exorcising Ghost Referral Traffic from Google Analytics
If you look at Google Analytics reports for your website, you probably have noticed an increase in traffic to your site from sites you probably …
Getting Into the New Google 3-Pack
Local search results on Google have changed recently as Google reduced the number of map results they show from seven to three. This 3-pack makes …
Be Near Me – The Benefits of Local Business Advertising
Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember …
Don’t Give Up on SEO Yet
It’s getting harder to find the non-paid results in the search engine results, but SEO is still important for your website. SEO’s goal is to …
Pinterest: An SEO Specialist’s New Best Friend
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant …
Putting On Your Consumer Thinking Cap – Google Adwords Style
A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to Google …
Without Benchmarking, We’re All Blind Mice.
You wouldn’t walk into a room and not turn on the lights. If you did, you wouldn’t know where you are in relation to everything …
7 Ate 9: The Murderous Numbers
This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,” really …