“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
Defend Your Brand Image at What Cost?
Recently, Chick-Fil-A has been making the news again and not for its delicious chicken sandwiches. Chick-fil-A’s President Dan Cathy caused controversy when he stated that …
Hold On For The Ride: Charles Barkley Takes Weight Watchers In A New Direction
If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances are …
When PR and Advertising Collide: Campaign Success
Advertising and public relations: sometimes we ask what the difference is. Sometimes it seems more than that; PR vs advertising in a battle of the …
“ADventures” of a PR Princess
For those of you who don’t know me, I am a self-proclaimed “PR princess.” Don’t believe me? Check out my Twitter bio. I even graduated …
Where One Door Closes, Another Opens. Especially for GM.
If you haven’t heard, Toyota has recently been hard at work cleaning up the mess of its 2.3 million vehicle recall. While it is potentially devastating for …