“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
Behind the Scenes of the VIP Sea Rocket Experience
Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t have it any other way! …
Are You Media Friendly?
Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your …
PR vs. Marketing: Who’s the Heavyweight?
When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, …
Join us for an Interactive Visual Content Workshop
Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance Lab at Towson University. Our …
Defend Your Brand Image at What Cost?
Recently, Chick-Fil-A has been making the news again and not for its delicious chicken sandwiches. Chick-fil-A’s President Dan Cathy caused controversy when he stated that …
Hold On For The Ride: Charles Barkley Takes Weight Watchers In A New Direction
If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances are …
When PR and Advertising Collide: Campaign Success
Advertising and public relations: sometimes we ask what the difference is. Sometimes it seems more than that; PR vs advertising in a battle of the …
“ADventures” of a PR Princess
For those of you who don’t know me, I am a self proclaimed “PR princess.” Don’t believe me? Check out my Twitter bio. I even …
Where One Door Closes, Another Opens. Especially for GM.
If you haven’t heard, Toyota has recently been hard at work cleaning up the mess of its 2.3 million vehicle recall. While it is potentially devastating for …
