public relations

“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

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Why Relations Are Crucial for Local Public Relations

It’s literally in the name. You can’t spell public relations without “relations”. So why is it so important to have local connections in the media? ...
2023 Trends

2023 Public Relations Trends to Pay Attention To

After 2020’s massive shake-up, followed by an unpredictable 2021 and economic uncertainties in 2022, PR professionals had to adapt, evolve, and pivot daily to keep ...
Craft the perfect pitch for your trade association

How to craft the perfect pitch for your trade association

Crafting a successful media pitch is one of the most important skills a public relations professional can hone because a compelling pitch is the key ...
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Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations

The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50 ...
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PR Tips: How to Increase Media Coverage

Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their ...
Media Listening

The Importance of Media Listening for Trade Associations

Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your ...
Woman reading news or articles in a mobile phone screen application at home.

How HARO can put your financial institution on the map

Help A Reporter Out, more popularly known as HARO, is a great tool that we often recommend to (and use for) many clients across a ...
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HARO’s: What They Are and How They Help Gain Media Impressions

HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with the ...
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Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions

In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to ...
Educational Institution Case Study

Why Educational Institutions Should Use Case Studies for Self-Promotion

For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a certain ...
Woman Reading MAT Release

How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers

When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those ...

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