public relations

“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

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Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to …

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Eight Rules for Pitching Your Property Pics to Travel Media

We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …

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Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …

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How to Dress for a TV Interview

Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming …

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Public Outreach for the Queen Anne’s County Library

The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services in addition to routine book …

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What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …

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How to Use Your Public Relations Wins to Boost Your Brand

Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such …

Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of …

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks …

Our Top 10 Tips to Help You Rock Your First Media Interview

So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your …

Grain Foods Foundation

Grain Foods Campaign Leverages Influencers for National Impact

Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially …