“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
Academic Letters for PR: How They Can Help Trade Associations Create a Dialogue Around an Issue or Topic
How HARO can put your financial institution on the map
HARO’s: What They Are and How They Help Gain Media Impressions
Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions
Why Educational Institutions Should Use Case Studies for Self-Promotion
How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers
Leveraging PR Hits on Social Media
Meet Taylor, our newest Public Relations Coordinator!
Do You Know What a Full-Service Agency Can Provide for Restaurants?
How to Measure (and then Leverage) Public Relations Results
How to promote your trade association’s thought leadership during timely times
